Monthly Archives: January 2011

Here Comes Goliath

The new Whole Foods at Haight & Stanyan

San Franciscans are an interesting bunch. Although we generally seem to rail against large chain stores, like the fight against American Apparel on Valencia St, or the recent Happy Meal Ban, we tend to change our tune when the chain in question is one we like or want. Residents of The Castro, for example, are eagerly awaiting the opening of a new Trader Joe’s in the old Tower Records location on Market St, and everyone seems equally thrilled about the new Target on its way to The Metreon (as well as one planned for the old Mervyn’s space at Geary & Masonic), apparently already forgiving and/or forgetting the uproar over their contributions to an anti-gay politician.

Then there’s Whole Foods, which has been on a San Francisco expansion spree lately. In addition to their existing SOMA & Pacific Heights stores, they’ve recently opened locations in Noe Valley & Potrero Hill, with another about to open at Haight & Stanyan, and yet another recently approved for construction at Market & Dolores in the old S&C Ford space across from Safeway. All these stores have gone forward with very little, if any, neighborhood opposition (aside from some minor traffic concerns).

Construction finishing up at the new Haight & Stanyan Whole Foods

Now it may be true that, as far as chains go, companies like Trader Joe’s & Whole Foods are very low on the scale of corporate evil (they’re no Home Depot or Wal-Mart [although Whole Foods is just as anti-union]). They generally pay their employees fairly well (including benefits), have aesthetically pleasing stores with small footprints (physically & environmentally), and sell quality products San Franciscans actually want to buy. However they’re still chains, which means they have an impact on the unique character of our neighborhoods and can negatively affect established locally-owned businesses, sometimes driving them out.

Indeed, Whole Foods’ rapid growth in the ’80s & ’90s was largely fueled by their acquisition of other natural foods grocers & chains, most recently their merger with Wild Oats Markets in 2007, at the time one of their only remaining major competitors. Although initially held up by the FTC due to an antitrust complaint, the deal was eventually given the go ahead. However the FTC investigation appears to continue, even resulting in Whole Foods subpoenaing the confidential financial records of New Seasons Market, a local competitor in Portland, OR, in 2008.

So, given their history, what effect might their new Upper Haight location (slated to open February 16th) have on the established natural food grocers in our community?

I spoke with employees at the two local grocers that will be most directly affected by the opening of the new Whole Foods to get their reaction to the impending competition.

Haight Street Market, Haight & Ashbury

Haight Street Market, opened over 30 years ago, is still a locally-owned, family run business. I spoke with a manager, who wished to remain anonymous. He didn’t have much to say, as he didn’t want to ruffle anyone’s feathers, but he did mention that they’ll be expanding their store in the “very near future”, as previously reported. And on a positive note, he said he’s glad that at least they’re cleaning up that corner, which has been an eyesore since Cala Foods closed in May 2006.

The Real Food Company, Stanyan & Carl

The Real Food Company started in 1969 with its first store at Stanyan & Carl, right off the N-Judah line (where it remains today). They added a second location on 24th St in Noe Valley in 1970, a third on Polk in 1975, and a fourth on Fillmore in 1997. The stores were owned by Kimball and Jane Allen of Marin from 1970-2002, at which point they were sold to Fresh Organics, a subsidiary of Utah-based supplement company Nutraceutical, which also owns Thom’s Natural Foods in The Richmond District. The Noe Valley location was unexpectedly shut down in 2003.

I spoke with Sara, a manager at the Stanyan Street store, to get her reaction to the new Whole Foods. “At first, I was a little surprised they wanted to open here, since they already have so many stores in the city.” She’s not too worried, though. “Although it may impact us a little at first, the majority of our customers are regulars, so I think they’ll keep coming back.” She also pointed out her store’s commitment to organic produce, something Whole Foods likes to preach, but doesn’t whole-heartily practice. Indeed, on a recent visit to The Real Food Co, I could only find two conventionally grown items in the entire produce section.

Unlike Haight Street Market, The Real Food Company doesn’t have any plans to expand their store. According to Sara, it’ll just be business as usual.

Alpha Market, Cole & Parnassus

I wrote Whole Foods to get their perspective on how their new store might impact the established community markets. Adam Smith, Whole Foods Executive Design & Construction Coordinator responded:

“A trend we observe when we move into an area is that rather than take business away from competitors, Whole Foods Market helps to raise the interest in and awareness of natural and organic foods at farmer’s markets, co-ops, and other natural and organic supermarkets. We raise the overall awareness of organic and natural foods.”

This may be true in a community that doesn’t already have a lot of exposure to natural/organic foods, like Redding or Fresno, but I’m not sure such an argument holds up in a place as eco-conscious as San Francisco.

I also asked him about their percentage of organic & locally sourced produce:

“Organic and local percentages vary drastically by season but we expect the Haight Street store to mirror what we see in the surrounding SF stores, 58-60% organic and 50-52% local based on annual purchases”

And what percentage of the staff will be hired locally:

“We hired 168 team members, 97 were transfers from other stores; 56 of which were from other city stores and 71 new team members hired from all over the city.”

Ashbury Market, Frederick & Ashbury

The new Upper Haight store doesn’t necessarily mean impending doom for the local players, though. Just across the Bay, Berkeley Bowl supermarket is thriving, despite their long-standing competition from Whole Foods. They’ve even opened a second location in West Berkeley that’s already very popular.

And further South, in my hometown of Santa Cruz, where Whole Foods only recently opened their first two stores in the County, the established local & natural food grocers seem to be doing pretty well. Shopper’s Corner, across the street from the new Santa Cruz Whole Foods, has made several improvements to their store. And Staff of Life, a fixture in the community for over 40 years, is in the process of completely renovating a former car dealership nearby which they’ll be moving into next month. New Leaf Community Markets, a small natural food chain in the area, built a huge new store a few blocks from their long-standing Westside location which they moved into just before Whole Foods came to town. They also remodeled their Downtown store and built a large new store in Half Moon Bay.

With the surge in demand for local/sustainable food, the market is there. So as long as enough people keep patronizing our neighborhood grocers, they can succeed, even thrive, creating a hulking David to take on the coming Goliath.


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Write for Cole Valley Alley!

Photo: Brenda Gottsabend

Have you ever dreamed of writing for a local neighborhood blog with no pay and little recognition? Did you always want a blog, but wished someone else would maintain it? Well look no further!

Cole Valley Alley is seeking additional neighborhood peeps to make regular (or semi-regular) contributions to this blog. No experience is necessary, however some basic writing skill would be appreciated.

If you don’t have time to write full posts, shoot us some story ideas (ideally related to Cole Valley and/or the surrounding ‘hoods [Ashbury Heights, Haight Ashbury, UCSF, etc.]).

If you or someone you know might be interested, please contact us HERE.

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Cole Valley Transit Bulb Proposal On Its Way To SFMTA Board

Outbound N-Judah Stop at Carl & Cole as it appears today. Image: Google

UPDATE 1/18/11: Good news! Per Bryan Goebel of Streetsblog: “The SFMTA Board unanimously approved this proposal at its meeting this afternoon. Only one person testified against it. One member of the board, Bruce Oka, called it a “no brainer.”” Yay! Thanks to everyone who spoke up.

As reported today by Streetsblog and The N Judah Chronicles, there will be a hearing on Tuesday, January 18th, at 1 PM in Room 400 at City Hall for the proposed transit bulbs on Carl St (at Stanyan & Cole).

The much needed sidewalk extensions at these heavily used stops will finally provide a dignified way for riders to board/de-board N-Judah trains without having to squeeze between parked cars, and should also reduce conflict between trains and autos.

Although very popular overall, the proposal is opposed by a few merchants & residents who are upset at the loss of a handful of parking spaces.

What those in opposition fail to realize (or decide to ignore) is the fact that there are a substantial amount of people living in this neighborhood that regularly use those stops, and that removing some parking spaces, although slightly inconvenient for a few drivers, will greatly benefit thousands of riders & pedestrians.

The argument that removing the parking spaces will hurt local business is especially ridiculous. The majority of people that patronize Cole Valley stores, including myself, live in the neighborhood and get to said stores via foot or bike, not to mention all the people from other neighborhoods that get to Cole Valley via transit.

If those opposed to the proposal really want to improve the parking situation in Cole Valley, they ought to support the expansion of the SF Park demand-based parking meter program to Cole St, between Frederick & Parnassus. They should also support extending meters to evenings and Sundays, as doing so increases parking space turnover, which increases automobile access to local businesses.

The proposal is more than fair to drivers (two of the three bulbs don’t even run the full length of the trains) and a small, but necessary improvement on the long road to making SF a truly Transit First city.

If you’re not able to make it to the meeting next Tuesday, you can e-mail your comments to the SFMTA board at

Inbound N-Judah Stop at Carl & Cole as it appears today. Image: Google

Rendering of Carl & Cole sidewalk extension. Image: SF Planning Department, City Design Group


Filed under Muni, Streetscape

Tree Be Gone

Per Haighteration, time is running out to recycle your Chanukwanzachristmasolstikah tree.

According to an article posted to the SF Department of the Environment website, the last curbside pickup will be January 14th (tree must be on curb by 6 AM). They’ll also be accepting drop-offs at:

Recology Golden Gate, 900 Seventh St., through Jan. 15
— Recology San Francisco, 501 Tunnel Ave., through Jan. 15
Haight-Ashbury Neighborhood Council Recycling Center, 780 Frederick St., through Jan. 17

Recycle while you can!  As a bonus, our sidewalks will smell really nice this week.

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The Other Cafe

Ever wonder what that sign above Crepes on Cole is all about? When I first got to the neighborhood, I thought maybe there used to be (or still was) a club upstairs, or that it was actually Crepes on Cole that had “nitely” entertainment.

Well, turns out that corner space was a performance venue/club started by Bob Ayres and Steve Zamek back in 1977, and featured performances from the likes of Kate Wolf, Utah Phillips, R. Crumb, Robin Williams, Paula Poundstone, and Dana Carve.

The club was shuttered in 1989 when the landlord refused to renew the lease, opening a short-lived Chinese restaurant in its place before it became what it is today.

The old club may be no more, but Bob Ayres is still producing The Other Café Comedy Showcase series in SF & Berkeley, including a recent 30th reunion show that included Dana Carvey, Robin Williams, Bobcat Goldthwait, Kevin Pollak, Paula Poundstone, and Will Durst… just to name a few.

Read the full/official story of The Other Cafe here.


Filed under History, Local Business

Ain’t No Party Like a Bike Party Party

The first San Francisco Bike Party went swimmingly well Friday night.

It may have been cold, but spirits were high, with music & lights galore. Riders were very respectful of the traffic laws, generally staying to the right lanes & stopping for most red lights and stop signs.

There were a few breaks along the way to dance & socialize, the most memorable being at Alta Plaza Park in Pacific Heights where everyone got to be a kid again on the playground.

Here are a couple shots from the stop in the Music Concourse at Golden Gate Park, after which point we broke from the pack to get home and out of the cold.

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Bike Party Tonight!

The first ever San Francisco Bike Party kicks off tonight at 8 PM (gather at 7:30) at Giants Stadium/AT&T Park.  Think of it as Critical Mass, but with more music & rules.

Hope to see you there!

SF Bike Party Route Map

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